Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade

first_img HomeDigital MarketingAre your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgradeYou are here: Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 It’s no secret that TV — and therefore TV advertising — has evolved dramatically in the last 10 years. Consumers are cutting the cord. They’re watching TV online, on their phones or on their laptops, and it no longer happens in isolation. TV has become part of a holistic experience deeply connected to digital activities.As marketers, we’ve tried to keep up. We’ve adapted our formats. TV advertising no longer falls into the two traditional camps of shorter brand spots and longer direct response (DR) infomercials, instead encompassing the full spectrum in between. We send viewers primarily to the web now via a vanity URL instead of an 800 number, and we use that traffic to tie TV back to digital and measure the efficacy of our campaigns.Here’s the problem: It doesn’t really work. The days of an immediate straight line from DRTV to a single-channel purchase, either on the phone or on the web, are behind us.[Read the full article on Martech Today.]From our sponsors: Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade Posted on 29th September 2017Digital Marketing FacebookshareTwittertweetGoogle+sharelast_img

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